One note of interest
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The other eye-popper here is that indie authors are outselling the Big Five. That’s the entire Big Five. Combined. Indie and small-press books account for half of the e-book sales in the most popular and bestselling genres on Amazon. Instead of feeling any sort of confirmation bias, my immediate reaction was to reject these findings. Surely they weren’t accurate. And so I complained to our magical data snoop that we were only looking at e-book sales. What percentage of the overall reading market does this represent? Our data guru said this was a question we could easily answer. You won’t believe what he found.
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and...
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Did the smelling salts work? Are you with us? It turns out that 86% of the top 2,500 genre fiction bestsellers in the overall Amazon store are e-books. At the top of the charts, the dominance of e-books is even more extreme. 92% of the Top-100 best-selling books in these genres are e-books!
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Which is what I have been saying all along... go read the report, and look at the source data links and etc. Love to hear thoughts on it.