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Yes, there are many other e-reader brands. What percentage of the population inside or outside of the US can name one brand that is not Sony, Kobo, Amazon, or maybe Cool Reader. I think it is Cool Reader at least...
Many of those e-readers are available in the US as well.
I think Kobo is going to be around for a while. They are going to be the e-pub standard. Amazon will be the Mobi standard. The vast majority of the population will continue to do what it is doing now, buy from one of the big players, buy books from that players book store and be happy.
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