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There is actually very little barrier to entry for starting up an ebook store. If Amazon starts to act as the gatekeeper for ebooks, then I would expect other ebook stores to start popping up.
As far as publishers go, I would expect that we will start to see small publishers, such as Baen, start to pop up. Many authors do not wish to deal with the need to do anything other than write and would be happy to give a percentage to someone who will take care of providing an editor and marketing the book, while I suspect that plenty of readers will continue to depend on said publishers to filter the flood of ebooks so they (the readers) can get the books they like.
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