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Amazon is an 800 lb. Gorilla, no doubt of that. I wonder that anyone outside of Amazon may concentrate efforts outside the US and consider whatever they do here gravy to a certain extent considering how big Amazon is and the fairly aggressive pricing of their hardware offerings. Although, we've all been conditioned to believe hardware costs more to make than it actually does in large quantities. Look at non contract cellphone prices and then look at third party smartphones and tablets with 98% identical hardware selling for under $200... Hilarious.
Amazon has a lot of money, it's not inconceivable for them to take temporary losses to gain dominance or provide a pathway to continued income through content sales. I'll bet books represent the smallest percentage of content they sell anyhow.
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