MobileRead Forums - View Single Post - Will Kobo expand to address the US market?

taming · 02-10-2014, 05:49 AM

In the US, Nook couldn't compete with Amazon; Sony couldn't compete with Amazon. I wonder how much money Rakuten would have to be willing to spend to see if they could magically go from 3% (last number I saw) to 20% of the US market? I wonder if that is the best place for them to concentrate those marketing dollars?

02-10-2014, 05:49 AM	#8
taming Trying for calm & polite Posts: 4,012 Karma: 9455193 Join Date: May 2010 Location: Mostly in Canada Device: kobo original, WiFI, Touch, Glo, and Aura	In the US, Nook couldn't compete with Amazon; Sony couldn't compete with Amazon. I wonder how much money Rakuten would have to be willing to spend to see if they could magically go from 3% (last number I saw) to 20% of the US market? I wonder if that is the best place for them to concentrate those marketing dollars?