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Kobos used to also be available in Best Buys as well as Targets in the USA, but they've been replaced with Nooks in Targets. I learned that when I went to replace mine, which still had a Target warranty, and they said it would be replaced with a Nook. Kobo stepped up and replaced it with one of their own, and a better model, making the process painless. Though it would be nice to have a brick and mortar store have them so people could at least see what each brand looks like.
I was living in the UK when trying to decide what brand and model to get, and waited til I was in the US and could see the Simple Touch with Glowlight before deciding not to get that one (they weren't available in the UK at that time).
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