[Alexander Turcic]

Here are some more photos of the iLiad from some Chinese Websites.

Also, as you probably know iRex signed a cooperative agreement with Chinese Guangzhou KingSun Software to market the iLiad in China. You can find the press-release here (PDF, scroll further down for the English version). There was also a press conference the same day in China which you can follow here. In case Chinese language is not your thing, you can also try to decipher the following Babelfish translation:

In April 6th press conference Yang Hong General Manager answers reporter the questions

1. Reporter: What the electronic microreader and present network popular does E-BOOK have to relate?
Yang Hong: First quotes an underneath 正电子 vice- President when here the week vigor to accept New China net reporter the interview said: The electricity 子书 has two kind of definitions, the narrow sense electricity 子书 refers is grasps reads the equipment. The generalized electricity 子书 is refers from book writing, the edition, the publication, distributes to reads this kind of complete industrial chain. The electricity 子书 already may take in grasps reads on the equipment to glance over, also may read on the computer screen. The electricity 子书 not only can unfold in the paper book the writing, the picture content, the maintenance paper book first edition 原式, meanwhile may supplement the audio frequency, the video frequency and so on the multimedia content.
I thought the ideal electricity 子书 microreader the definition is: Can support the fine reading form and have take encrypts as the foundation copyright preservation technology; Has suits reading the fine display monitor; Has the full storage space and has outside the good memory to expand the ability; Conveniently uses the most recent communication technology to carry on the material to renew, material exchange; Has the good man-machine interaction function, when does not need the copyright protection supports the most widespread reading form.

2. Reporter: Asked how many parts the electronic reading industry does constitute by that?
Yang Hong: The electronic reading industry may contain two parts, namely we usually said hardware and content. Includes on the hardware industrial chain: Electronic microreader research and development business, producer, seller, consumer. Includes on the content industrial chain: Books author, publishing house, content publisher and operator, reader.

3. Reporter: That is above said mentioned the consumer and the readers all are your user?
Yang Hong: Yes.

4. Reporter: The electronic reading industry has the big market?
Yang Hong: Finally can surpass 10000000000 in the Chinese year market total amount. Each kind of digital library and on the Internet news, studies, the abundant guest and so on all belongs to the electronic reading category.

5. Reporter: That electronic microreader market has in a big way?
Yang Hong: Most recent several years domestic electronic microreader year sales volume in 100,000, believed in 2006 may achieve above 200,000.

6. Reporter: At present the domestic overseas electronic microreader merchant has these?
Yang Hong: On international famous has Japanese the Sony (sony), the Dutch Phillips (Philips) under flag iRex and so on; Domestic technical, the Nankai Tianjin branch, Guangzhou Jin Chan, Guangzhou abundant are in the right way bright. Guangzhou abundant is bright is the home most early proposes the electricity 子书 microreader concept factory. They have the cooperation relations with Guangzhou Jin Chandu, we manage the microreader mostly originates to these factories and uses us Dr. Yi the brand. For example: Yi Dr. iliad, Yi Dr. M318 promotes which with the iRex cooperation which promotes with the upright cooperation, and Nankai Tianjin branch cooperation Yi Dr. M218, and Guangzhou abundant bright cooperation Yi Dr. demon EB800. Guangzhou Jin Chanhuan independently developed electronic microreader Yi Dr. EB218 and has promoted innate intellectual property rights electronic reading document format EBA.

7. Reporter: What position is that present Guangzhou Jin Chan in the electronic microreader profession?
Yang Hong: Guangzhou Jin Chan is the domestic electronic microreader biggest channel seller. This also is elected by iRex 作合 to do one of partner most important reasons. We take electronic microreader popularization as enterprise's mission. Enterprise's localization is constructs between the microreader product and consumer's channel. Is building roads simultaneously involves each kind of service which if is connected.

8. Reporter: A what type company is iRex? What type cooperation relations it and is Guangzhou Jin Chan?
Yang Hong: The iRex technology limited company is the technical company which separates from the Dutch Phillips group, devotes from 2001 to the electronic paper and the electron grasps reads the equipment the technical research and development. It is the electronic paper and the electron grasps reads 拥有者 which equipment many item of sources sends the technology, at present develops in the world the technology advanced to read the most comfortable electronic microreader.
Guangzhou Jin Chan and iRex are the strategy partner relations, is responsible for Dr. Yi the Ely Asia especially (iliad) in the Chinese area sale.

9. Reporter: Then said besides above factor, what reason but also has to let iRex have only one in mind to Guangzhou Jin Chan?
Yang Hong: I thought that, is because Guangzhou Jin Chan most has the experience in the domestic electronic microreader profession, most has the development spirit, rigid, sincerest, is most successful.
These years management electron microreader, the Guangzhou gold toad has known very many friends upstream, has the factory, the content provider, the downriver dealer, the business agent, these all are our precious resources and the wealth.

10. Reporter: Then Guangzhou Jin Chan and the iRex cooperation promotes what does this section product have enchantingly place?
Yang Hong: Guangzhou Jin Chan and the iRex cooperation promotes Dr. Yi the Ely Asia especially (iliad) is in the present world the most advanced technical integration electronic paper microreader, its reading demonstration technology world first, the product has three major prominent characteristics. First, the electronic paper demonstration, has extremely good reading to extend moderately, is same with traditional paper reading. Second, with network interconnection interaction. Supports WIFI the 802.11g transmission speed to achieve each second 54M; The support ether network, has the RJ45 standard receptacle, all changes with the local area network and the Internet joint is simple. Third, the man-machine interaction exchange, this enables the microreader to be allowed to turn the tool to use. Its electromagnetic induction writing by hand pen, the feeling which writes on the paper is similar with the person.

11. Reporter: Then this section Dr. Yi Ely Asia especially (iliad) the goal customer locates in these crowds?
Yang Hong: The goal customer will be allowed to divide into at present and the future, future certainly will be the most widespread ordinary consumer. At present has seven big kinds. (1) Government electron government affairs aspect. Because iliad let the original complex electronic government affairs operate changes simply, let Iliad massively use into possibly; (2) the newspaper industry media, iliad lets grasp the electronic newspaper to turn the reality; (3) electronic medical record; (4) engineers electronic blueprint microreader; (5) the student class, iliad enables the electronic book bag truly to become possibly; (6) the writers good companion, may directly revise the manuscript on the product; (7) entrepreneurs good helper.

12. Reporter: How many is the iliad market price?
Yang Hong: Product preliminary stage, because research and development cost high, output small, in the short-term the market price cannot fall down, quite is expensive. The market retail price is 9,980 Yuan/.

13. Reporter: Was equal to a computer?
Yang Hong: Is compared to PDA expensive, but or cheap have been very more than the plate computer. The Chinese king's plate computer nearly 30,000 Yuan, iliad to 10,000 Yuan, we cannot consider increases some and the content correlation increment service above it. When a new product just put in the market, could not expect its price reached one's goal instantly, namely the price step all had the purchase desire to everybody the price, thought the same year handset just appeared on the market, 30,000 Yuan, but, did not fall on the short several year prices to everybody all has the ability to purchase. Therefore a new product puts in time the market regardless of price multi- Gao Du is normal, also is not the price takes a higher position does not have the market!

14. Reporter: How then you do prepare to sell this section iliad?
Yang Hong: In order to curry favor with this section product, the Guangzhou gold toad has already prepared for management combination fist.
(1) the company has in the world the best electronic microreader --- is this section Yi Dr. iliad; (2) the company has the domestic price compared to best electronic microreader --- Yi Dr. M318; (3) the company has the home most to have popularization electronic microreader --- Yi Dr. EB218.

15. Reporter: Between them relations?
Yang Hong: First, is must have in the world the most advanced product, next, only then has the possibility to have the natural price compared to the best product, then has the product which easiest to promote.

16. Reporter: It seems like that, you have been full of confidence? But, each emerging industrial appearance, all can have the prophet, the pioneer and the martyrs? How do you are regard Guangzhou Jin Chan?
Yang Hong: The Guangzhou gold toad does not work as the martyrs, are not the pioneer, must be the prophet. We expand the market share time, first considers in the management is must have the cash class.

Moreover under eight questions are reporters written inquiry. Above (arrangement meets)

17. Reporter: As grasps the microreader, the electricity 子书 compares the handset, PDA, the notebook computer, MP3, MP4 and so on the superiority in where?
Yang Hong: Grasps the microreader and their difference is specialized reading and division of the non- specialized reading. Grasps the microreader has from already reading form, may divide the chapter, the Canadian bookmark; The battery continues the navigation time, the reading contact surface is obvious superiorly to the handset, PDA and so on. Reading comfortableness, the convenience and may the durability occupy superiorly.

18. Reporter: How are the domestic and foreign demands, what type is the market supplies condition at present?
Yang Hong: The electronic reading industry has 1,000 hundred million markets every year. Because the electronic microreader is from has the paper to read non- paper reading, the change is person's reading custom, the demand time, at present is the start stage, but prospect infinite.

19. Reporter: How has manifested the supply lag? Hasn't the electronic microreader been why able to be popular?
Yang Hong: Supply lag main reflection in demonstration technology, international big company although investment large amount of money research and development, but after all demand time. Product preliminary stage price expensive, the non- popularization price, accepts the person is limited, in the very great degree affected the electronic microreader not to be able to be popular. Yi Dr. iliad appearance, in the use world the most advanced electronic paper technology has solved the demonstration problem, if the sales volume can come up, believes the price question along with it solution.

20. Reporter: 3G arrival, handset similar computer terminal entire function whether does have the impact to the electricity 子书 development?
Yang Hong: Cannot. The 3G arrival can be advantageous to the electronic microreader development, provided renewed a quicker way to the electricity 子书 content renewal, 3G to the electronic microreader development is the opportunity, was not the impact.

21. Reporter: Estimated when can be the electricity 子书 development mature stage, the market preheating also needs how long?
Yang Hong: Estimated in three years can be mature.

22. Reporter: What type can use the way to carry on the market introduction?
Yang Hong: We already had three years sales experience, we can continue the magic weapon which we succeeds. Using the electronic microreader novel, the technology is new, the news strongly makes the issue, simultaneously promptly summarizes each place successful case, uses the successful marketing case to carry on the market introduction.

23. Reporter: How establishes the channel?
Yang Hong: Firmly continues to walk the region business agent responsibility system. A province in principle only supposes a general agent, can set up the north and south two sales companies to carry on the management to the national market.

24. Reporter: How regards to the consumer the education work?
Yang Hong: In order to carries on the popularization to the electronic microreader concept, the company will make some to carry on the popular science education about the electronic microreader popular science piece to the consumer. I thought should start from ours children, to let them understand reading the importance, reading may activate the creativity, knew the humanity had the record the history to experience the long development course, started from the inscription on animal bones and tortoise shells, to paper printing, again to today electronic reading, the electronic microreader invention and the application could go down in history. I thought this is the epoch-making reading revolution.