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The review has to go on the Kobobooks site. You have to follow a link they email you (personalized link to your own account; mine will do you no good) to make the review, and then they send you the code once the review goes live on their site. The email fine print:
Get 50% OFF
*Discount code is valid for one time 50% off select eBook purchases. Promo code will be awarded upon successful review submission. Discount will be confirmed at checkout. One promo code per person regardless of number of reviews submitted. Promotional code is only valid from Jan 22, 2013 at 12:00 AM EST through Feb 27, 2013 at 11:59 PM EST. This offer is not valid in conjunction with any other offer or promotion and cannot be used to adjust amount paid on previous purchases. Promotional code must be entered at time of purchase to qualify for this discount. Discounts cannot be applied nor the discount value refunded once a purchase is complete. We reserve the right to change or end this offer at any time without notice
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