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Hmmm ... it's an interesting problem. If you look at the way we sign up to Smashwords and Amazon etc., there's not a lot of verification going on that I'm aware of. Although in those cases they are acting as distributors, the submitter still bears the full responsibility for what they submit.
In the offending website situation, I believe, the administrator should have attempted contact with the author using details available NOT obtained from the unsolicited contact. eg: Follow the links from the Smashwords page etc. to the website or Facebook page and send a message from there. This is pretty similar to the advice to type URLs for your bank and PayPal etc. rather than clicking on links in emails. Don't trust what you didn't solicit, verify it independently.
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