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They said we can opt out of this transfer process, but never mentioned what we could opt out to.
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This means that you get nothing. There are those who do not want their customer information ported to another company, so that is why they give the opt out option. From my own experience with the BooksOnBoard closeout, start downloading now and removing DRM. While most of my titles transferred to B&N seamlessly, some never were because it was an ebook that B&N chose not to carry.