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Like Harry, I order almost all of my non-food purchases from Amazon; I've had Amazon Prime since 2007. I would pay more if they raised the price, although my preference would be that they unbundle some services from Prime so that the price doesn't go up as much - I'm primarily interested in the shipping.
For me, ordering from Amazon is mostly about convenience - I can research what I want online, check Amazon reviews and other prices, and then place my order. For me, the two day shipping is fast enough that I'm usually not tempted to run out and try to buy it in a B&M store. And the whole order-exactly-what-I-want-and-have-it-delivered-to-my-house thing is fantastic; *much better* than going from store to store trying to find what I want or figure out whether what I do find, which is not exactly what I wanted, is an acceptable alternative.
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