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Old 01-31-2014, 06:47 PM   #38
tubemonkey
monkey on the fringe
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Another thing Amazon has to consider with a price hike is the ability of customers to pay the yearly service all up front. $79 has proven doable; but when you approach $100, many might balk at this threshold. To make it less painful, Amazon might consider monthly or quarterly payments.

For perspective, Netflix is $7.99/mo ($95.88/yr) and Prime is $6.58/mo ($79/yr).
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