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I've had Amazon Prime for years. At the current price, it's a no-brainer for me. And even at $20 more, it's likely to be a no-brainer. At $40 more? Pushing it. But I'll bet they can find a way to make it still make sense.
Yes, sometimes they fail in their 2-day. But it's pretty rare. And they real advantage is that just about everything I buy ships 2-day, since I will rarely buy anything that isn't Prime eligible. The lending library for books? I've read 4 or 5, but nothing I really cared about one way or another. Certainly not a compelling reason. The videos? Oh, yeah. I use that a lot.
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