This can be a concept that can be hard to grasp, but there really are two DIFFERENT kinds of tags.
One group, like i, em, b are for prettying up the text. Others like h, are for telling the reader- Attention, this is division of the book, a part, chapter, or subsection.
If it is just for you and you never you use an index, you can get away with mixing them like a mad cocktail party. If it is for publication or someone else, mixing them will give you a hangover as whatever program, publisher or e-reader tries to figure out where the chapters are.
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