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[QUOTE=pwalker8;2749830]The article is dated June 25, 2012. The quote is from the first paragraph -
"...In the effort to gain even greater market share, it was selling books at a loss: while publishers typically sold e-books to Amazon for about fifteen dollars apiece, Amazon was selling many of them for $9.99.
Publishers DIDN'T typically sell ebooks to Amazon for $15. You are refering ONLY to best selling new hardback releases. Most of the books sold by Amazon were out in paperback or discounted by the publisher because they released a year ago and not selling well. Pointing to a limited number of books sold at $9.99 as evidence that Amazon was taking a loss on most of their ebooks is ridiculous. They weren't. Many ebooks on Amazon were priced at more than $10, some a lot more. Having a few loss leaders is perfectly legal and customary for all retailers. They DID cut down the percent profit they made on many of their ebooks to less than the percent profit other stores were selling at but this is not illegal, immoral or predatory behavior. They do the same for most of their products.
Don't you think if Amazon were indulging in anti trust behavior some prosecutor would have filed charges by now?
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