Apple is indeed a "premium" product.
Apple customers pay a premium (def #2 "a sum over and above the stated value" - my Franklin's definition ) for Apple products.
We can argue all day about Apple product's value, which I consider good, but I also consider the products too pricey at least for me, though I have bought a few Apple products in my time on request. Not many will argue about the prices being high though Apple customers have paid them over and over, which is why Apple has a giant treasure chest.
Edit - working (changed "can" to "will"
Apple only in the last few years has offered a Dividend, but even so, in 14 months its stock went from $700 a share to $400, and then back to $550.
Today it went below the $500 resistance level but managed to inch back over slightly. The volume was about 18Mil while the average is 12Mil.
Apple could raise its dividend or it could buy back stock. Either would help its market position. Steve Jobs was always reluctant to do either. I think Tim Cook is trying not to change too many of Steve Jobs customs.
--- but there is coming on the horizon the new Apple TV which might play games, and heck (this is mine) maybe double as a outsized watch.
Last edited by frahse; 01-30-2014 at 07:20 PM.
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