Quote:
Originally Posted by pwalker8
And that's pretty much what they did (take a loss on all the $10 books). What you are missing is the _some_ books. Looking at my orders from that time period, I do have a group of $9.99 books, but I also have a number of books for over $10.00. It's an old tactic, selling a few big name items at a loss to bring customers in who might buy more stuff at regular prices. I believe that Best Buy did that with a limited number of iPhones this past Christmas.
Here is an article from the newyorker
http://www.newyorker.com/reporting/2...a_fact_auletta
According to the article, Amazon was paying the publishers $15 per ebook, while selling those same ebooks at $9.99. That's a $5 loss. |
I can't see the whole article. Can you at least give a full quote? At which point in time did this pricing occur? From an article dated
May 16, 2009:
Quote:
David Baldacci, the best-selling thriller author, learned what some of his fans think when “First Family,” his latest novel, went on sale last month. Amazon initially charged a little over $15 for a version for its Kindle reading device, and readers revolted.
Several posted reviews objecting that the electronic edition of the book wasn’t selling for $9.99, the price Amazon has promoted as its target for the majority of e-books in the Kindle store. Hundreds more have joined an informal boycott of digital books priced at more than $9.99.
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As for the old tactic, you can't ignore the part about "a limited number of iPhones".