MobileRead Forums - View Single Post - High end eReader saves Apple

frahse · 01-27-2014, 09:38 PM

Usually I don't watch the stock market from day to day, but since Thursday, things have been a bit down on the Markets, and since I am at my home office (after Christmas and New Year installations) I have had a chance to catch up on financial things.

One of my sons and I spoke of buying Apple (APPL) last night. When I looked at it early this morning, APPL was already up near $5 to about $550 and so I just moved on trying to make the best out of a "bummer" market.

Then this afternoon I looked again.
I turns out that earnings for APPL came out after the Market bell and weren't so good.
Make no mistake about it. Apple depends on the iPhone. It is the financial and PR engine for the company.

APPL was 8% down in after hours trading after the Earnings Report
Essentially iPhones were down.
Even so, revenue barely missed because iPads (that "High end" eReader) sales were up and Macs were up.

But current guidance was lower than expectations, so we might see a "sell off" tomorrow.

I will buy at no more than $400 if everything else is ok.

edited: I had $450 instead of $550.

See:
http://moneymorning.com/2014/01/27/a...-iphone-sales/

01-27-2014, 09:38 PM	#1
frahse occasional author Posts: 2,315 Karma: 2064403292 Join Date: Sep 2011 Location: Wandering God's glorious hills, valleys and plains. Device: A Franklin BI (before Internet) was the first. I still have it.	High end eReader saves Apple - well almost. Usually I don't watch the stock market from day to day, but since Thursday, things have been a bit down on the Markets, and since I am at my home office (after Christmas and New Year installations) I have had a chance to catch up on financial things. One of my sons and I spoke of buying Apple (APPL) last night. When I looked at it early this morning, APPL was already up near $5 to about $550 and so I just moved on trying to make the best out of a "bummer" market. Then this afternoon I looked again. I turns out that earnings for APPL came out after the Market bell and weren't so good. Make no mistake about it. Apple depends on the iPhone. It is the financial and PR engine for the company. APPL was 8% down in after hours trading after the Earnings Report Essentially iPhones were down. Even so, revenue barely missed because iPads (that "High end" eReader) sales were up and Macs were up. But current guidance was lower than expectations, so we might see a "sell off" tomorrow. I will buy at no more than $400 if everything else is ok. edited: I had $450 instead of $550. See: http://moneymorning.com/2014/01/27/a...-iphone-sales/ Last edited by frahse; 01-27-2014 at 09:55 PM.