We're almost stifling a yawn this time around, but reports have reached us of yet another company striving towards the commercial application of e-paper technology. Hitachi has formed a joined parternship with the Japanese tyre giant Bridgestone Corp to manufacture e-paper displays and to pursue future commercialization opportunities. Bridgestone will supply the e-paper technology which has already been in use known as "Electro Liquid Powder" to display
electronic price tags in Japanese retail stores.
Business will be focused primarily in transportation, electricity and urban development engineering. The aim is to provide total solutions by way of integrated display management, contents database management and remote transmission, for instance. Going forward, both companies will work in tandem to cultivate the electronic paper display market.
Compared to a E Ink display which has a response time of around 100ms, Bridgestone claims that its technology only requires 0.2ms to respond to a screen update. You find comparisons of other display properties in the attached file.
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press release]