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What I can't help thinking about, though, is that Adobe's getting their $0.22 whether resellers/lenders use the old OR the new. I wouldn't think they'd be willing to lose that $0.22 by pissing users off enough to jump in bed with Amazon, unless their hand was being forced by the publishers to do so. But then what leverage do the publishers have on Adobe to force their hand in that way? Do they have someone else that can provide their DRM?
Could it be that the "hardened DRM" is simply being made available to those who request it? And that it would be between resellers/lenders and the individual publishers as to whether it will be "required" to sell their particular titles?
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