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Well, I stopped buying from iBooks when I could not longer painlessly read my purchased books on a device of my choice. If this eventually becomes the case with mainstream epubs, I will probably only buy DRM-free titles, e.g. at Baen. Amazon isn't an option as long as they don't take PayPal.
Considering how trivial it is to not have to deal with any of this and also save money, I don't really get why some companies are trying so hard to shoot themselves in the foot. One of the reasons why I buy books is because it is convenient, after all. (Admittedly, the main reason is to support authors.)
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