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I think a blurb is the 1st hook that a writer has the use of in drawing my attention to their book. If the blurb doesn't catch my interest then neither will the book itself, and if even on a subconscious level I'm thinking,"This writer didn't write a very good blurb how can I know that the book will be any better?" I'm likely to put it back on the store shelf and reach for another author's work. After all no one wants to waste their money on junk, and a badly written blurb makes even the best crafted story look like junk to the potential reader.
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