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I'm not a "walled" person. Even though I do purchase a majority of ebooks from Amazon. I also use Kobo, Google, Diesel, and others. Whichever has the lowest price when I want to buy it, I will get it there. When I first had my Nook Color, I was strictly B&N. Then I got other readers and branched out. I can understand why most users stay within the "walls" because it's for the most part a lot easier to purchase books from where you bought the reader.
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