Quote:
Originally Posted by fjtorres
The likelihood of that particular scenario is declining daily.
More likely: "What do you mean my old Nook books won't open in iBooks? They're epub!"
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This seems to be a non issue with everyone I've talked to IRL. Even my mother assumed that Kindle books wouldn't work on a Sony eReader without being told (although YMMV). I expected one of those long conversations like I had when she got an mp3 player but didn't wan't to re-buy all her CD's as mp3's, just after I'd managed to convince here this wasn't necessary she immediately handed me a vinyl to put on her mp3 player

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People are used to different formats for things (e.g. pdf won't open in Word, video tapes don't work in DVD players) and either read up on them or assume it either won't work or will involve lot's of technical shenanigans.
The only company making a concerted attempt to confuse people is Waterstones (Who sell ePubs and Kindles).