Loyal to a walled garden?
My wife is probably typical of the user base. Most have no clue of what they are buying into until they finally hit that wall (or DRM) head on .
"I have a Kindle, I just push the button to 'shop' for books"
Or "I just bought
a book at ABC, and it won't work on my reader"
Without a set of matching ' I Know about the Alternatives' questions, the survey is one sided.