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Even if a business has 100% market share because they were the first to produce such a product or because they have the clearly superior product there would be nothing illegal, immoral or unethical in such a circumstance. What matters is if they got it through illegal means or used their market shares in an illegal way. Why do people keep bringing up Amazon's market share as if it was by itself proof of some wrongdoing? Amazon got it by bringing out a superior product. A easy to use reader linked with a website that was also easy to use and buy from with truely superior customer service and great prices. It didn't hurt that Amazon already had a large customer base that already had Amazon accounts.
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