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I buy pretty much exculsivly from Amazon but that is because I am lazy. It is easy enough to remove DRM and convert but I am lazy. (shrugs)
I wonder if the people they interviewed were asked about DRM and the like. I am guessing that most had no clue that they could remove DRM and shop at other stores. So the wall appears high.
Then you havbe the lazy folks like me who look at the wall and just shrug and says "I don't feel like stepping over because I don't want to walk down the street." There is a big difference there.
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