Digital Book World just discovered that when people pick a walled garden, they stay with it:
http://www.digitalbookworld.com/2014...new-data-show/
Quote:
According to a November survey of 2,042 ebook buyers, 86% buy ebooks from only one retailer, most likely Kindle, iBooks and Nook, Codex Group president Peter Hildick-Smith told me.
What this data point implies is that the vast majority of ebook retail activity in the U.S. is happening in so-called “walled gardens” — digital content ecosystems run by companies like Amazon and Apple that keep consumers searching, discovering, buying and consuming all or most of their ebooks, songs and movies in one place. If a reader has an Amazon account and has bought Kindle ebooks, they are very likely to continue doing just that.
For the big retailers with significant market share in the U.S., this is good news: Their current customers are mostly loyal.
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Like, duh, right?
Most mainstream buyers don't care about interoperability.
And, to add insult to injury:
Quote:
The news isn’t so good for the smaller ebook retail operations run by Sony, Google, Kobo, Samsung and others. The majority of these retailers’ sales happened within the 14% of ebook buyers who bought from more than one retailer — and, even worse news for that group, 32% of unit sales among that group were Kindle ebooks.
Translation: Customers of those smaller retailers were much more likely to go elsewhere to buy more ebooks and the most likely place for them to go was Amazon.
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Basically, all ADEPT retailers combined add up to 10% share.
(And Kobo likely gets most of that.)