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Robko, two separate Kobo employees told me in 2013 that it the Kobo Aura HD was their bestselling E Ink device -- there clearly was a market niche not being served by anyone else for an upscale E Ink device. Kobo wisely stepped up production to meet demand.
(Sadly, the Kobo Mini turned out to be their worst-selling device in the 2013 line-up; it's too bad, because it filled another underexploited niche -- of major players, only Sony had also offered a 5-inch E Ink device -- and I think the Mini is fabulous; I have two of them. The Kobo Mini has been discontinued.)
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