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I'm incredibly unlikely to pick up a new self-published book from a debut author even if it is free. Even if they offered to pay me, I'd have to think about the price.
Of course good books are self-published, and bad books are trad-published. I don't really read either of them unless I have a good reason to. Trad-published books effectively already have some trusted recommendation credit through having made it through the system. Self-published books don't have that, but can make up ground through word-of-mouth. I suspect it's normally a slower process without the splash of launch publicity and the backing of the publisher. For instance, Wool had been around a long time before it came to my attention.
In the early days of kindle ownership I took a few leaps of faith on indie material, or at least tried some samples, but now I have way too many unread A-list books. I need trustworthy recommendations, just as with anything else I spend my time and money on.
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