Okay, I'll admit that is a possible scenario, though I think it's pretty unlikely.
If Sony's converter is
really easy to use, that might be another reason to use it, I suppose, but I'm still thinking it's going to mostly be one of those submarine screen door features: not much use, but doesn't really cost or otherwise hurt anything.
Beat their release date? These days I'd be impressed if a company just got within ICBM range of its release dates.