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Amazon also had the benefit that developers knew the Fire would do well so they had a reason to build apps for the Fire. The board games that I play tend to come out on IOS first, then google play, then the Fire. A lot of times the Fire app comes at the same time as google play.
Granted, it is a small niche market but I would imagine that the trend is the same across the different markets. The Amazon Fire sells, people want access to that market, the developers build apps to be used on its forked version of Android.
Nook never had that same level of expectation or success so BN App store was not going to be very good. Amazon knew it would be a while before its App Store was strong enough to stand on its own so they made it easy for people to sideload apps.
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