Yes, it seems the answer is to drag your MOBI into previewer, select iOS and let it make an AZK.
In my case it took AGES. I just left my computer on when I went away to eat and it was done, so not sure how long it really took.
Sideloaded by dragging into the file area on iTunes for hte Kindle app and it checks out great so far.
Going to add this little trick to my cribsheet! +1 to all those who also mentioned this trick.
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