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I didn't vote... mainly because the issue of "reducing" and "removing" piracy seems to be used interchangeably here. Obviously reducing is not removing... and whereas any amount of mitigation of piracy constitutes "reduction," the possibility of "removal" is, for all practical purposes, impossible.
Anyway, I don't see "promoting e-books" and "reducing piracy" to be mutually exclusive... both could conceivably be accomplished with the same steps (an account setup, for instance, that provides extra benefits to the user and so discourages piracy).
My opinion: More work needs to be done on both fronts, mainly in educating the public in what is out there, and how it benefits them to buy as opposed to pirating (not to mention actually providing those benefits).
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