Quote:
Originally Posted by charmian
Maybe instead of trying to market Nook tablets, B&N should be promoting the Nook app to shoppers at its stores?
|
Actually, they need to promote Nook ebooks to people who *don't* shop at B&N: there are more of those, and increasingly so.
It can be argued that the downward spiral (and the glut of Nook STs that continues even today) is because their fast ereader sales of 2010-early 2011 were driven mostly by brand loyalty and not by the broader market.
It takes a lot of misreads and mistakes to get where Nook is and they tend to compound so that there is no single solution to stem the bleeding.
At a minimum, they need to convince ebook buyers that Nook will be around for the long haul. And that is just the start of it. They do need desirable hardware, they do need broad app support, but they also need a better bookstore, better customer policies, better pricing, and above all, and end to the constant bad news.
The easiest start would be to sell the ebook business to somebody who can rebrand it and get it out from under the doom-n-gloom.