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Or they're merely middle class with different priorities than you, sirmaru. Or poor, even, using gift cards given to them, collecting free and discounted books, etc. Heck, around my neck of the woods, you can pour your saved spare change into a nearby Coinstar machine, and receive in return an Amazon gift card. Others use Swagbucks online to earn their gift cards. Still others funnel all their household expenses through an Amazon Visa, and earn bonuses to buy all the books their heart desires. And of course, many people won't spend more than $3-5 per ebook. That's a mere handful of the way I personally know of for people to get their books without spending $10 per on a large collection.
You really can't make such sweeping generalizations based on a poll like this. The data just isn't there to support it.
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