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princess_ducky, I think your comment "New authors and even not so new authors should not try to emulate the big names in this way as I believe it backfires." is very appropriate.
There is advice out that tells people new authors to go out see what works in the genre and try to emulate that - but like so much similar advice, you have to fill in all the things it doesn't say for yourself.
Like you, there are some well known authors whose books I buy pretty much regardless of the cover or blurb - they're just an automatic "I want that." And this lets the publisher get away with quite a lot - horrible clipart covers and blurbs that mean or say very little of use to a new reader. A lot of the time it looks like filler more than anything else. The publisher appears to be saying "we know this will sell anyway, but it needs a cover, so just fill it up". Such choices should not be emulated by those still trying to find an audience.
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