One could argue that publication order is a perfectly valid choice, given that's how people following the series at the time it was released would have read the books.
For a counterexample, they have Sharpe in chronological order, but it's generally very easy to determine chron order of that series from the title or subtitle of the book. For other series, it isn't so simple, and you have to really know the series well to get it into chron order.
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