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Old 01-08-2014, 07:24 AM   #1
latepaul
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Authors - quit doing this!

I'm sure this doesn't apply to anyone here, but I wanted to share this anyway.

Imagine you're in a supermarket, browsing the shelves and you come across a can. It's got a colourful, attractive label and a product name in big friendly letters. But instead of a description or a "serving suggestion" picture the label is covered with quotes from various food mags and random shoppers saying how tasty it is. It's true there's a web address/QR-code you can use to "get more details" but you can't be bothered. Not knowing whether it's a can of baked beans, pineapple chunks or steak in gravy you put it down and move on shaking your head.

Of course no food manufacturer in their right mind would do such a thing, so why do authors?

Authors - quit doing this!
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