|
I think you will never reduce piracy---the same way the guy who runs the corner has to budget in a certain amount of losses for punk kids stealing candy bars, there will always be those who are determined. It is part of EVERY business. But I really think that the vast majority of people just want to quickly and easily get their stuff. If you give them the option, they'll buy it---iTunes has proven this. The biggest barriers to e-books taking off are imho not 'pirates' but publishers, who either a) don't offer the books at all b) offer them at too high a price or c) offer them in such a crippled way that nobody will buy them
|