Quote:
Originally Posted by DiapDealer
Not really. A KF8 still consists of various records in a binary database. The " KF8 is just an epub in a mobi wrapper" mantra is a bit too simplistic, really. In the sense that html and css are used to present the various "flows," there may be comparisons made to epub, but by that rationale ... all ebook formats would be a modified ePub, then.
A more apt description is that all the components of an ePub can be seamlessly converted to a KF8 ebook that renders (and navigates) nearly identically to the original ePub. But an ePub it ain't. 
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While this is a fair point to make, the more important thing here is that KF8 modernizes Amazon's formats quite a bit, and aligns them much better with ePub in terms of valid HTML/CSS. Except in a couple edge cases, and fixed layout, ugh.
How you store that content is a much smaller issue when tools can do the work for you of packing your content into a particular container. Having to craft things to work for both ePub and Mobi is simply more painful than it had to be, and KF8 does help a ton there.