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Old 01-02-2014, 05:02 AM   #4
Lynx-lynx
Treachery of images ...
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Posts: 4,134
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Join Date: May 2012
Location: Australia
Device: Sony 650, Kobo Glo, H2O, Aura One, Forma, Libra 2, Libra Colour
To add a bit more to Meeera's answer - ereaders are also sold in Big W (Woolworths variety) stores, Target, KMart.

These stores reach the great bulk of the general public - which means ereaders could be considered like a normal consumer product and not a particularly specialised consumer product.
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