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Yes, some self published books do sell very well.
Others don't.
Amazon claims over 1 million books in the Kindle store, and the number could easily be several times that. Looking to the blog post, that means that over 800,000 of those books don't sell even one copy a day, and the 13,161 ranking she gives for 10 copies a day means a book that's selling better than 98.7% of all the other books in the Kindle store. Then she mentions the top 1000, saying those authors are making serious money. Yes, they are, but they're also in the top one-tenth of one percent of all books on Amazon. They had BETTER be making money if they're outselling 99.9% of the competition.
There's lots of money there; millions of dollars.
The hard part is getting your ebook to those rarefied heights, and that's the part the original post ignores.
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