Quote:
Originally Posted by tompe
Another reason I heard from publishers was that they work with and develop an author and it might be first after a couple of books that he is well known and makes a profit. So of course they want to have a multi-book contract in that case.
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Yup, it is an investment that might pay off later.
Maybe they can work with the author and market him/her well and over a few years they become a money maker for the company.
There is a reason why many authors get published once and never again, the first book didn't sell enough and the publisher isn't looking to repeat it for nothing. With these sorts of contracts some of the authors will be assured a certain number of paid books which isn't all bad for them either. Now if they catch fire and start selling boat loads of money the author comes out looking bad for signing the contract but most don't have that problem.