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Originally Posted by Alfy
I am not sure how important ebooks are for Adobe and the PDF format, but if the format is to be successful on the current generation of readers (and probably the following ones, a screen the size of a paperback is what people really want in the end), SOME way has to be found to make the docs appear correctly without complex user's intervention like the one I mention above in the thread...
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If you want an indication of what Adobe is thinking you should be asking marketing instead of engineering

Bill McCoy's blog contains interesting little nuggets such as this article:
http://blogs.adobe.com/billmccoy/200...uthor_ebo.html
My personal opinion is that if you want to do reflow it's much easier if you start with a reflowable file format instead of page oriented file format (and you'll get better results), and so I use ePub files on my Sony Reader instead of PDF files. Fortunately, the major publishers seem to be coming to this conclusion as well and they are moving to generating ePub content.