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From reading iRex's "official" statement from marketing (we know how reliable those are) I feel they made a few basic mistakes.
1. The battery they use for the device is much to small. They should have used something twice as big. (Or at least make it user swappable so you could put in a second battery rather than waiting for a charge.) They should have planned for battery size for at least 12hrs of continous non-standby use. Would this have made the device heavier.. sure but a 1/2 pound or so... but ask most if they would like .5lb less or more battery life?
2. They are running the CPU at full speed. I doubt the reader needs the CPU to be at full speed most of the time. Step down the CPU voltage unless the reader is doing something really important like initial open/index of a book. They can run at full speed if the thing has external power. Perhaps the CPU they use doesn't support this?
3. Shipping the device before the battery management features were done. I know shipping is a feature... but it is much harder to fix a bad reputation than loose a few months of sales. The few months will end, the bad rep will go on for a long time.
BOb
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