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This news doesn't surprise me at all. What is the percentage of people who read more than 5 books per year? Like 15%? But if 75% of people read at least one book per year then all of those people who only read a single book a year would probably buy something like a Dan Brown novel. It's just the same as the "gamers" who only buy two games per year- Call of Duty and Madden.
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