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Old 10-17-2008, 12:10 PM   #46
HarryT
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Quote:
Originally Posted by Dumas View Post
On a side note, is it really your position that the size of the customer base determines the price of textbooks? I would be interested to hear from other forum members where they have found that the price of their textbooks was directly related to their relative class size. I have not found that to be the case in my personal experience whatsoever.
Yes, it clearly is, due to simple economies of scale. The initial print run of a book has to recover the production costs (that's why HB's are so much more expensive than PBs). If you expect to sell 1000 copies of a textbook, the unit cost clearly has to be higher than if you're selling best-selling fiction where you can be confident of selling 100,000 copies.
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