One thing to consider is that the Aura has so many more options for text adjustment than the Kindle. At first the text might seem faded but you just go in to advanced adjustments and adjust the weight and sharpness and voila the text becomes just as crisp as the Paperwhite 2. Add to that the margin, line and justification adjustments you can do and you'll have to admit that Kobo is just a more versatile Reader, textwise.
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