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Originally Posted by HansTWN
Exactly, not every business can work with profit margins like drug dealers. And Amazon could make a lot more money now if they wanted. But they choose instead to invest in the future, which should be applauded. And not that Amazon's shareholders were left out in the cold, the stock has more than doubled in 3 years.
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The stock buybacks when they were operating in the black suggests Bezos prefers a high stock price to hoarding cash. (Which, given the historically low and effectively negative interest rates of the past few years is defensible.)
They are definitely outliers operating to different goals than retailers or tech companies.